Marketing Plan

To market a distinctive home requires uncommon knowledge and resources.  In order to effectively represent your property, I will generate a specially tailored marketing strategy incorporating the following media:

• Color Brochure – Standard distribution to all domestic and select international offices in addition to New York and London Auction House client desks. The brochure is also mailed directly to our proprietary lists of art and real estate clientele. We will also collaborate with our affiliates and auction houses to ensure that these properties are amply represented abroad.
• Electronic Brochures (all color photos)-Advertisements sent out via e-mail to over 4,000 select brokers and clients.
• Internet Marketing – Feature multiple photographs of your home, descriptive text, floor plans, and 360-degree virtual tours as appropriate.
• Listing will be featured in various international websites, including:

       NYTIMES.com, PRIMELOCATION.com, and INTERNATIONALHERALDTRIBUNE.com

Advertising Strategy

We customize an advertising program utilizing some of the publications listed below to give your property maximum exposure.

• Sotheby’s Guide to Distinctive Properties – A catalogue that displays a selection of listings throughout the New York and Tri-State and Mid-Atlantic regions.  Articles may cover a range of subjects including art and auction results, unusual residences for sale, record closings, historic preservation, and architecture.
• Sotheby’s Preview Magazine (Auction Catalogue) – Circulation: 4,500 North America; 13,300 Europe and Far East; 11,350 Bonus distribution to Hotels and Airlines.
• The New York Times Sunday Magazine – Circulation: 1,701,795
• The New York Times Home Magazine – Circulation: 174,000
• The New York Times Sunday Classified – Circulation: 1,701,795
• The Wall Street Journal – Circulation: 1,900,000
• Quest Magazine – Circulation: 103,000
• Avenue Magazine – Circulation: 80,000
   

      Additional advertising and/or editorial may include the following: